Enel Green Power

  • Content Marketing Manager - e-mobility, North America

    Job Post Information* : Posted Date 6 months ago(8/21/2019 9:59 AM)
    # of Openings
    1
    Category
    Enel X Position
    Location
    US-CA-San Carlos
  • Overview

    About Enel X
     
    Enel X is an innovative Silicon Valley provider of electric vehicle (EV) charging solutions built upon a disruptive business model: by selling our market-leading JuiceBox smart-grid EV charging stations into a rapidly-expanding electric vehicle market, we provide immediate benefit to EV owners and charging station operators while simultaneously delivering valuable, cloud-based load management services to utilities and grid operators. As a result, drivers receive fast, IoT charging and eMotorWerks shares in “energy services” value generated by these distributed energy resources.
     
    Our mission is to dramatically accelerate EV adoption through advanced technologies and innovative solutions. The company's flagship residential product, a connected level 2 EV charging station and mobile app, has already helped over 35,000 drivers go electric.
     
    We are looking for a content marketing manager with experience creating and deploying content for technology companies across all marketing and sales channels. This position will help strengthen Enel X position as a thought leader in the EV industry, support demand generation programs, and help promote our brands offline and online.
     
    The ideal candidate is a business writing pro and has experience developing content for both commercial and consumer technology products.  Experience in energy, transportation or sustainability is preferred.
    Content will include but will not be limited to marketing collateral, sales presentations, advertisements, blogs, social media posts, infographics, white papers, microsites and videos.
     

    Responsibilities

    - Develop and deploy a content strategy for Enel X’s e-mobility division
    - Develop and maintain a library of visual assets (icons, product photos, graphics, etc.)
    - Maintain brand consistency across all marketing and sales channels
    - Support brand awareness campaigns for all product lines
    - Write copy for digital and print ads, blogs, social media posts, sales sheets, emails, infographics, white papers, etc.
    - Coordinate with the digital marketing team to develop landing pages and microsites as needed
    - Develop content to support lead generation programs
    - Work with the product marketing team to develop product demos
    - Manage assigned content marketing budget
    - Leverage existing digital marketing and graphic design vendors, and recommend additional vendors as needed
    - Work closely with the Global and North American Sales, Communications, Client Success, and Products teams to support our e-mobility content strategy in North America
    - Investigate and test content on new sales and marketing sales channel to support revenue goals
    - Develop a deep understanding of our customers, our products, our target audience, and the buyer’s journey
    - Develop, maintain, and execute a quarterly content plan  

    Qualifications

    - 3-5 years of experience in marketing or advertising, with a minimum of 2 years developing content for consumer products
    - Stellar business writing skills
    - Experience optimizing content for SEO and SEM purposes
    - Good understanding of lead generation best practices
    - Demonstrated success supporting revenue generation
    - Comfortable working in a complex matrix organization
    - Ability to thrive in a fast-paced, dynamic workplace
    - Experience with Adobe creative suite
    - Positive and solutions-focused mindset
    - Proficiency with Microsoft Office Suite
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    To really stand out, you have experience with or knowledge of:
    - The automotive industry
    - The energy industry
    - Electric cars
    - Selling consumer tech products via channel partners
     

    - This positions reports to the Director of Marketing.
     
     
     

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